In our mobile industry, what could P2P and A2P mean?

Recently, not only in business but also among family and friends, '3-letter-acronyms' such as B2B or E2B, that consist of 2 x alphabet letters sandwiched by a numeric number 2 (refers to 'to') are often used.

That said, do you know what do P2P and A2P stand for in the mobile industry?

P2P = Person-to-person A2P = Application-to-person

Yes, they show the difference in the method of how SMS messages are sent to the P (person)'s mobile phones. P2P, of course, means from person to person, using their personal mobile phone. For example, two friends exchanging SMS messages.

P2P messages are often: - Two-way - Used by individuals rather than businesses - Conversational only

A2P ,also known as Business SMS or Professional SMS is any kind of traffic in which a person is receiving messages from an application. It can be utilized in various ways, for example chat bots, as an authentication method, as user confirmation for online services, One-time-passwords (OTPS) as well as an emergency notification method.

A2P messages are usually: - One-way or two-way - Automated using an API, program or application - Used for conversation, transactions or to convey information

Within those places where A2P-SMS can show-off its skills, the typical use is 2-factor-authentication. (2FA) Auto-booking systems, Upgrade confirmation, and Online Travel Bookings. Many businesses of various industries find A2P-SMS attractive for its convenience, effectiveness and better communication.

A practical example of A2P is the Xoxzo SMS API. Using this API you can send SMS marketing messages in bulk to customers including a link to retrieve information about how many customers clicked the link (this function is called link-tracking). The Xoxzo web API can also be used for two-factor-authentication (2FA), with an easy and convenient set up. Check out the tutorial of How to set up Two-Factor Authentication using SMS here!

The history of A2P-SMS of financial websites goes back 15 years. They use A2P-SMS for Login, Authentication at Sign-up, Fraud prevention, as well as the balance notification and withdrawal confirmation, plus the pre-notice of a coming up direct debit.

The Xoxzo, SMS API is providing a good role on the technology side of these services. SMS APIs can be accessed via the web or being installed in the business applications by developers as a part of the solution.

EZSMS, the online tool to send bulk SMS from your PC is also a great example of A2P that can be used for your business if you require something simple.

Now, what kind of A2P-SMS did you receive recently?

Aiko Yokoyama

Aiko Yokoyama

Customer Success and Operations

Joined January 2014. Experienced as a clerk in Foreign Trading company, started and maintained an online supplement store. Lived in overseas for 15 years. Looking forward to communicating our customers with the broad view based on those experience.